Even a protest movement needs a brand

I’m not sure if this will help or hinder the ‘occupy [insert town, city, commercial space here]‘ but the guys over at McMillian and Furlow have spent some of their spare time developing a brand for the movement.

Is that ironic? Not sure. Take a look and see what you think of it. To my eyes there’s just a little too much of the Obama 08 campaign logo in here especially when the typeface Gotham is associated with both campaigns. But a neat design solution nonetheless.

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The proposed Occupy logo

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